Following the launch of Multiple in Conversation With, our vodcast series exploring the forces shaping sport, entertainment and culture, our second episode turns its focus to one of the most recognisable brands in the world: Mastercard. In this episode, we sit down with Rustom Dastoor, Head of Marketing & Communications, Americas, to explore his career journey and Mastercard’s evolving role within sports and entertainment sponsorship. The conversation spans Mastercard’s heritage and future direction, unpacking how the brand has shifted from traditional sponsorship models towards creating content and experiences that audiences genuinely care about.

From their work within the PGA Tour, moving beyond ads to fan-first content, to delivering truly Priceless moments through global entertainment partnerships, including a standout activation with Lady Gaga, the focus is firmly on connection over visibility.

Watch the full episode to hear how Mastercard approaches sponsorship, storytelling and cultural relevance today.