We worked with 5 Gum we launched their social channels to reposition the brand as a trendsetting favourite among Gen Z while making chewing gum exciting and relevant.
Our always-on social and influencer strategy focused on bringing the “thrill” of chewing 5 Gum to life on TikTok. Through dynamic, TikTok-first content, we leveraged the platform’s distinctive filters, green screens, and trends to create highly engaging posts.
Partnering with handpicked creators, we ensured every piece of content resonated authentically with Gen Z audiences. The campaign resulted in standout moments, including a post that amassed over 16 million views and 1,500 comments, cementing 5 Gum’s appeal among a younger demographic.
