We created an energetic TV commercial showcasing how Amazon Web Services (AWS) drives innovation in the UCI Track Champions League—a bold cycling format from UCI and Discovery Sports .
Blending race footage, presenter talent, and a custom music score, we highlighted the power of AWS data in transforming fan engagement .
A behind-the-scenes episode filmed in Paris and London revealed how AWS enhances the sport, from performance insights to real-time fan interaction , making cycling more dynamic for everyone.
