We brought the summer’s biggest blockbuster, Bad Boys: Ride or Die, to life with a dynamic publicity campaign that delivered over 500 pieces of coverage and made the film unmissable.
From launching high-impact assets that dominated national and entertainment press to securing exclusive interviews with Will Smith, Martin Lawrence, and Directors Adil & Bilall, the campaign generated massive buzz.
Highlights included influencer Jeremy Lynch’s Miami content with the stars, reaching a potential audience of 123 million across social channels. Ahead of its cinematic debut, we hosted a UK multimedia screening, an influencer gala, and a Miami beach-themed afterparty, attracting top-tier press and creators.
