Bad Boys: Ride or Die

We brought the summer’s biggest blockbuster, Bad Boys: Ride or Die, to life with a dynamic publicity campaign that delivered over 500 pieces of coverage and made the film unmissable.

From launching high-impact assets that dominated national and entertainment press to securing exclusive interviews with Will Smith, Martin Lawrence, and Directors Adil & Bilall, the campaign generated massive buzz.

Highlights included influencer Jeremy Lynch’s Miami content with the stars, reaching a potential audience of 123 million across social channels. Ahead of its cinematic debut, we hosted a UK multimedia screening, an influencer gala, and a Miami beach-themed afterparty, attracting top-tier press and creators.

more work

Sony Pictures UK & IE
Delivering Digital PR Campaigns for Iconic Film Releases
Sky – Game of Throws
Amplifying Sky’s Darts Documentary with Engaging Social Content
InPost
Crafting Relatable and Engaging Social Strategies for a Broader Audience