Elevate awareness, foster brand affection, and increase consideration for Hayu in conjunction with BravoCon, establishing Hayu as the premier destination for all Bravo content outside the United States, spanning four key regions: Europe, North America, and Australasia.
We meticulously selected creators who met three essential criteria to attend BravoCon and craft our creative content. These criteria included:
Being an avid Hayu enthusiast.
Having a 35% follower base in their local region and 15% across the other two key markets.
Possessing a content style that not only aligns with our brand but also engages a highly active audience.
We assigned the talent the task of documenting their BravoCon journey, from attending the convention and influencer gatherings to interacting with cast members, all framed within the engaging format of a reality TV show ‘recap sequence’ or ‘Previously On’ segment. This approach aimed to mirror the narrative style of their preferred reality TV shows, while effortlessly guiding their followers to the Hayu platform through a compelling call to action (CTA).
