Evolving Campaign
Bupa tasked us with creating video and radio assets that aligned with their “This is health” brand platform. The goal was to continue making Bupa synonymous with accessible health support while building reputation and awareness, particularly among families and women over 55+. This time, the focus shifted to sensitive topics like cancer and men’s mental health, specifically postnatal depression.
We created two hero films that uncovered the unspoken truths of everyday health challenges, showing how Bupa helps people take the next positive step. Each story focused on the present day, revealing struggles after a difficult event and the journey toward resolution with Bupa’s support.
Complementing the films, we crafted radio adverts with evocative sound design to mirror the struggles and triumphs of each story, delivering a powerful, multi-platform campaign that spanned broadcast, social media, and audio platforms.
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