This campaign celebrates the unifying of cricket. With ‘A Call to All’ message, it showcases the game at every level, from street cricket to stadiums, through the England shirt worn with pride by children, women and men from all backgrounds.
Conceived, crafted and produced entirely in house, the Castore x ECB 2025 kit launch is a showcase of our end to end creative, production & strategic capabilities .
Narrated by cricket legend Andrew Flintoff, the hero film captures the passion, power and sense of belonging that comes with wearing the shirt. Shot across two days, we filmed at The Kia Oval and on the streets of Camden, capturing eight unique scenes that blended grassroots authenticity with cinematic scale. Smart planning and an agile crew ensured pace and precision throughout.
We worked closely with both Castore and the ECB to elevate this partnership at a key moment in the cricketing calendar. The result is a bold, unifying campaign that lives far beyond launch day brought to life entirely under one roof.
