We were tasked with delivering an epic amount of always-on content to excite fans and attract new audiences ahead of the release. Our role extended to content consultancy and production, responding to community sentiment and increasing positive engagement around the launch and brand.
During this period, we created over 120 audiovisual assets and 81 static assets. We also attended GamesCom in Cologne to capture on-the-ground content with the developers and fans as they experienced the game for the first time. This comprehensive approach ensured high levels of engagement and anticipation for the new Saints Row release.
