We were approached to produce a series of high profile cast reveals for the new The Devil Wears Prada Musical, based on the blockbuster film starring Meryl Streep and bestselling novel by Lauren Weisberger.
The new musical was looking to drum up hype across social with the announcement of TV star and multi-award winning singer Vanessa Williams in the iconic role of Miranda Priestly.
The creative looked to pay homage to Miranda’s first entrance into Runway HQ, ensuring news of the announcement spread like wildfire amongst fans of the film and new audiences alike on social.
Wardrobe and styling were naturally of utmost priority for this one, along with a social-first production approach to ensure maximum traction across all of the final deliverables.
Co-posted by the one and only Elton John and The Sunday Times Style Magazine, the Vanessa Williams announcement video garnered over 1 million views and was featured across national media outlets in the UK and US, including British Vogue, ABC News and Entertainment Weekly.
