Cinch were looking to produce a new edition of their ‘Conversations in Cars’ series, the template for which involved sports stars, sat in a cinch car, having a conversation.
The series had previously featured players from Tottenham Hotspurs and Northampton Saints, but Cinch were now looking to produce an ‘Ashes Edition’ in partnership with ECB that would feature England players from the men’s and women’s teams chatting throughout the Ashes series.
Cinch wanted the content to feel informal and relaxed, but most importantly, timely, with episodes being filmed and released in the aftermath/lead up to all 12 matches throughout the summer.
With a set template for the series, our role in conjunction with ECB was to secure key players 1 or 2 days before each match and draw up questions that would allow them to reflect on the previous game, look ahead to the next one and have a bit of a laugh in between.
With just 20 minutes to film with the players and oftentimes 24 hrs or less to turn around the finished edit, the ability to be reactive and agile was absolutely vital in delivering this series.
