Partnership
For the last 5 years, we have and continue to be the exclusive video production partner for the England and Wales Cricket Board (ECB), who have been at the forefront of shaping the future of cricket. Tasked with expanding the ECB’s video, animation & designed stills content, our mission is to deepen engagement , ignite passion among existing fans, and bring new audiences into the game.
As the ECB’s largest creative partner, we deliver work that spans every corner of their cricket ecosystem, including:
England men’s and women’s teams : Capturing the triumphs, challenges, and iconic moments that define England cricket.
The Hundred : Bringing this revolutionary format to life with vibrant, fast-paced content that resonates with a younger, diverse audience.
Domestic competitions : Showcasing the Vitality Blast and County Championships to sustain and grow the passion of grassroots and regional cricket communities.
Grassroots programmes : Supporting initiatives like Dynamos and All Stars Cricket to inspire the next generation of players.
Commercial partnerships : Activating digital content rights for high-profile brands including Sure, IG, Cinch, LV=, Radox, and Vitality.
Our role goes beyond just execution, we act as an extension of the ECB’s in-house team, we provide art direction, shape content strategies, and deliver audience-first creative that speaks directly to the fans. From emotive storytelling and dynamic match-day highlights to bold animations and partner activations, our work consistently raises the bar for sports content.
With a focus on innovation, inclusivity, and excellence, we help the ECB connect with fans across all social and digital platforms, driving engagement at every level and cementing cricket as a sport for everyone.
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