For the last 4 years, we have been the ECB’s exclusive video production partner to expand their video and animated content output, aiming to deepen interest and engagement in cricket. Our role was crucial in growing the game with new audiences and enhancing the passion of existing fans. We are now the largest creator of the ECB’s creative work.
Our remit includes producing content for:
England men’s and women’s teams
The Hundred competition
Domestic competitions (Vitality Blast, County Championships)
Grassroots clubs (Dynamos & All Stars junior cricket)
Our shared goal within the ECB’s game-wide strategy, ‘Inspiring Generations,’ is to drive audience engagement at every level of the game across all social and owned digital channels.
From the outset, our aim was to become an extension of the ECB’s in-house team, executing production briefs, developing content ideas, and art direction with an audience-first approach. Our portfolio includes documentary features, behind-the-scenes content, masterclasses, challenges, and archive edits.
We have developed an always-on content strategy to help the ECB significantly expand their video and animated content output and over our partnership we have successfully deepened interest and engagement in cricket generating follower growth across all channels.
