Who you gonna call?
To support the theatrical release of the latest Ghostbusters instalment we activated a dynamic campaign including set visits, asset launches, screenings, influencer activations, and junket interviews. The campaign delivered over 650 pieces of coverage, engaging the franchise’s multi-generational fan base.
Key highlights included a set visit at Shinfield Studios, where four top content creators captured unique experiences such as making slime, firing proton packs, and exploring the vast sets in full boilersuit gear, reaching a combined audience of 3 million. Asset launches, including the Teaser Trailer, Official Trailer, Posters, and Vignettes, secured widespread coverage, while trailer reaction videos by film-focused creators added a fresh spin.
Junket interviews with stars Paul Rudd, Finn Wolfhard, McKenna Grace, Ernie Hudson, and director Gil Kenan appeared in outlets like The Independent, Daily Mail Movies, Metro, and Total Film, reaching 686 million . Ahead of release, we managed the invitations and guest-list at the Multimedia and Influencer Screenings, with cast introductions and a Q&A at the latter, generating extensive social and online coverage.
The final phase featured creative influencer partnerships, including ghost investigators and pet influencers, plus a trip to New York for comedy creator Callum Ryan to visit the Ghostbusters Firehouse and premiere. Combined with set visit content, the influencer strategy amassed 18.6 million views , making this campaign a ghostbusting success.
