We were tasked with provide an energetic & exciting TVC commercial to show how Amazon Web Service (AWS) were providing cutting-edge data to the UCI Track Champions League, a brand new format of cycling, which has been reborn thanks to a partnership between UCI & Discovery Sports.
We crafted a compelling 4-part online series, filmed across the UK, featuring inspiring Gumtree users. Casting was key; we sought out passionate, humble, and authentic characters with remarkable stories. The series included the likes of Mumble Tide, a Bristol-based band that formed and found love through Gumtree, and a young pizza chef who turned a 40-year-old horsebox into his dream business.
Each film offered an engaging and intimate look into the real Gumtree users lives, illustrating how their unique Gumtree stories transformed everyday purchases into extraordinary achievements. By focusing on relatable, real-life successes, we created content that resonated deeply with audiences, inspiring millions and becoming some of the most-watched material on YouTube and Gumtree’s Instagram this year. This series not only drove significant engagement but also reinforced Gumtree's commitment to sustainability and community.
