To promote the launch of the new F1 movie, a landmark collaboration between sport and cinema , we were tasked with building a social media campaign that matched the scale and ambition of the project.
Working across EMEA, we developed and executed a coordinated social strategy : from always-on calendars and bespoke creative to platform-first assets and paid media campaigns designed to drive awareness, engagement, and ticket sales.
With over 1.2 million paid media impressions, 500,000 organic views on premiere content, and a 40% uplift in engagement , the results speak for themselves. By blending the high-octane energy of Formula 1 with cinematic storytelling, we helped IMAX deliver an immersive campaign that truly connected with global audiences.
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