Kelloggs Tactical Football Camps
For the Kellogg's Tactical Football Camps, we were tasked with creating x2 videos to support the promotion of the Kellogg's Football Camps and encourage parents to "buy a pack and claim a free day" for their children. With the campaign already in motion, the new video assets were designed to serve a functional and tactical purpose , ensuring all available spots at the camps were filled. The two videos we produced were: "Gold Standard Camp," a case study of the camp at Bristol City FC, and "What Your Kids Can Expect at Camp," providing parents with an engaging overview of the camp experience for their children.
The objective of the Kellogg's Football Camps videos was to encourage more parents to sign up by providing a clear and engaging look at what the camps offer. The videos were designed to reassure parents by showing real-life examples of well-organised camps and giving them a preview of what their children would experience. By doing so, the goal was to drive participation and ensure all camp spots were filled.
The outcome of the project was two high-energy, engaging videos that effectively captured the excitement of Kellogg's Football Camps. We spent a day filming at the Bristol City FC camp, documenting the entire experience from the kids' arrival and sign-in through training sessions, end-of-day matches, and the award ceremony at the end.
