For Kojima Productions, we collaborated to create an exclusive, immersive fan experience celebrating the launch of DEATH STRANDING 2: ON THE BEACH . As the agency of record, we provided comprehensive support across talent logistics, event management, press and VIP management, social media, and production of marketing materials.
The multi-component event at The Outernet, London, featured a pop-up merchandise store, an exclusive signing event with Yoji Shinkawa, and a ticketed evening stage show hosted by Geoff Keighley. Highlights included a musical performance by Caroline Polachek, surprise appearances by Norman Reedus and Léa Seydoux, and a special performance by CHVRCHES.
Over 1 million Impressions
The event, attended by 1,200 general admission and 200 VIP attendees , generated over 1 million impressions across social media, with an average engagement rate of 4.80% .
The event was covered by major gaming and entertainment outlets, including GamesRadar+, NME, and Daily Mail, and featured in influencer content by Justine Ezarik, Phil Wang, and Luke Dale. The event successfully merged gaming culture with live entertainment, creating a memorable experience that underscored the franchise's cultural significance.
