We produced and delivered the content for London Spirit’s new kit launch in collaboration with Transport for London, aligning two iconic London brands to celebrate the city’s diversity and spirit .
The partnership highlighted the shared values of inclusivity and belonging , with TFL complementing London Spirit’s mission to welcome everyone to the world of cricket. Our task was to bring this vision to life through engaging, social-first content.
Working closely with both brands, we developed a creative strategy that seamlessly blended the new kit with TfL’s iconic imagery , delivering a campaign that captured what it truly means to be a Londoner.
