We collaborate with Marriott Bonvoy to devise and produce social-first creatives for global paid media activity to celebrate Marriott's partnership with Mercedes Formula 1 and the NFL. The task involves utilising specially shot partnership footage and website content to develop platform-native social-first content. This content supports paid media activity and promotes partners across Marriott's hotel chains on social channels, particularly Instagram and TikTok.
Working closely with the social media and brand teams across the partnerships and paid media divisions, we produced—and continue to produce—a range of social creatives showcasing the proximity of Marriott Bonvoy destinations to F1 race tracks globally. Our approach maintained a social-first mentality to transform relatively static content into dynamic, engaging visuals that weave the Marriott Bonvoy story throughout.
We delivered a variety of content, including video, static, and animated assets, carousels, trend-hopping audio-visual content, and short-form social content featuring the cast. We also repurposed user-generated content to further engage audiences. This strategy ensured a vibrant and effective social media presence, aligning with the dynamic nature of the Formula 1 partnership.
