Energising a core fanbase
As eSports continues to grow, the NBA2K League tasked us with finding innovative ways to engage new audiences while energising their core fanbase across social channels. We focused on the league’s key assets— The Players , The Teams, The Game, and The League—to create bold, dynamic content that educated, entertained, and captured its vibrant personality.
Gameplay footage was transformed into visually striking pieces , blending storytelling with bold graphics to resonate with both basketball fans and gamers. Operating within a fast-paced 6-week season, we scaled from a 3-person team to over 15, delivering high-energy content sprints that expanded the league’s reach while keeping loyal fans engaged and excited.
Operating within a fast-paced 6-week season, we scaled from a 3-person team to over 15, delivering high-energy content sprints that expanded the league’s reach while keeping loyal fans engaged and excited across the length of the tournament.
