Back to Basecamp
Paramount+ sought to amplify its share of social conversation around key titles, major events, and cultural moments with a social-first content strategy that was authentic , entertaining , and unmistakably brand-driven —without feeling overly sales-focused. The aim was to resonate with audiences naturally, sparking engagement and meaningful discussion resulting in platform subscriptions.
Our solution was Basecamp, a flagship TikTok-first content series hosted by the charismatic Roman Kemp. Across seven episodes, we crafted a bite-sized , humour-driven game show featuring a mix of advocates and cast members from Paramount+ shows.
Each episode was tailored to its guests , featuring personalised games like ‘Movie Emoji - Say What You See,’ ‘Am I The Areshole?’ and ‘Kiss, Marry Or Avoid (Cast Members Edition!).’
Relevance
This engaging, social-native approach captured the playful essence of Paramount+’s brand, creating standout, shareable content. Basecamp not only drove conversations around Paramount+ titles but also reinforced the platform’s relevance in cultural and entertainment moments, making it a key player in the social media landscape.
