Hayu crafted an immersive experience to celebrate the world of "The Real Housewives," with our primary mission being to amplify this event through the strategic engagement of influencers in anticipation of "The Real Housewives of Beverly Hills" Season 13 launch. Set against the backdrop of an elegantly themed townhouse, this initiative was poised to generate buzz, foster social conversation, and highlight Hayu as the go-to platform for the premiere and beyond.
We sourced culturally relevant influencers who are genuine fans of the series ensuring their passion for the Housewives saga would translate into authentic, engaging content. We tasked these influencers with capturing and sharing the essence of the event, providing their followers with a virtual plus-one experience to the opulence and drama of the Real Housewives universe. This comprehensive approach aimed to not only spotlight the return of RHOBH but also to underscore Hayu's position as the ultimate streaming home for the Housewives franchise.
Through captivating stories, engaging posts, and dynamic videos, the campaign sought to give fans a taste of the luxury, drama, and allure of the Real Housewives lifestyle, driving anticipation for the new season and reinforcing Hayu's brand as the definitive source for all things Housewives.
