Driving positive reaction
We were tasked with delivering a high-impact, always-on content strategy to excite fans and attract new audiences in the lead-up to the Saints Row release. Our role encompassed content consultancy, production, and community engagement, responding to sentiment and driving positive interaction around the brand and launch.
Across the campaign, we produced over 120 audiovisual assets and 81 static creatives, ensuring a steady stream of engaging content that kept fans connected and conversations active. At GamesCom in Cologne, we captured on-the-ground content, spotlighting developers and fans as they experienced the game for the first time.
This comprehensive approach built momentum and sustained high levels of engagement, successfully amplifying anticipation and excitement for the release of Saints Row.
