We developed a social media campaign to amplify excitement around Sky’s Game of Throws darts documentary, sustaining engagement in the lead-up to the 2024 World Darts Championships. The goal was to connect with existing fans while attracting new audiences to the sport.
Using documentary assets as the foundation, we crafted a suite of dynamic content, capturing exclusive moments at the documentary premiere and blending these with challenge-based features and archival material. This approach highlighted the journey to the championships and generated buzz around the documentary.
The bespoke content was shared across Sky’s social channels, creating engaging and shareable assets that boosted awareness of the documentary, expanded the sport’s reach to new audiences and elevated anticipation for the championships.
