To activate Sage’s sponsorship of the Autumn Nations Series and Six Nations 2025, we developed a dynamic suite of content to spotlight their role as Official Insights Partner.
We produced a series of fun, social-first challenges featuring rugby icons Bryan Habana, Dan Biggar, Ben Youngs, and Ellie Kildunne, alongside influential creators from the rugby community. From data-led decisions to game-day banter, the content showcased each participant’s “rugby smarts” in a format that was entertaining, engaging and shareable.
By blending expert insight with social-first energy, we helped Sage reinforce its positioning as a leader in innovation—while capturing the attention of rugby fans across all platforms.
