Sony

To amplify the release of 28 Years Later, we delivered a full-scale campaign that balanced global press moments with creator-led content to ignite fan anticipation and cultural relevance .

We secured global exclusives for behind-the-scenes featurettes and rolled out a comprehensive digital press campaign, including junket interviews with key talent.

We launched with key assets, Teaser Poster, Official Trailer, and New Trailer driving coverage across top media outlets. Alongside, we activated influencers across TikTok and Instagram, with trailer reaction videos achieving 2.8 million views and artistic content by creators like Luna Creations and Maddison Rocks Floral bringing a fresh lens to the post-apocalyptic aesthetic.

The campaign peaked with a high-profile Global Premiere in Leicester Square, where top-tier creators captured the moment for their audiences, followed by a Multimedia Screening that generated widespread press interest.

By blending traditional publicity with standout social storytelling, we helped 28 Years Later take over screens and feeds alike.

more work

Kojima Productions
Death Stranding 2 World Tour – An Immersive London Experience
Castore England Kit Launch
From street cricket to stadiums, a call to all. A fully in house campaign celebrating the power of the shirt.
InPost
Crafting Relatable and Engaging Social Strategies for a Broader Audience