For our client Sony, we delivered a multi-faceted campaign to amplify the release of I Know What You Did Last Summer, blending media coverage, influencer engagement, and high-impact social moments.
We dropped a wave of strategic assets including the Teaser Poster, Official Trailer and New Trailer, securing wide pickup across key entertainment and lifestyle outlets. To drive hype with Gen Z, we launched influencer activations like “Summer Confessions” and “Get Ready With Me (If You Survive)” content.
A VIP screening for key content creators helped push reach even further, with the campaign clocking over 6 million views across Instagram and TikTok . By blending earned, owned and influencer activity, we delivered a campaign that built buzz and got fans talking.
