For the past 5 years, we have been tasked with innovating and working on Spotify’s hero brand campaign, Wrapped. Our challenges are multifaceted: to spark widespread social conversations, instil a sense of FOMO for non Spotify users regarding the Wrapped experience, and shine a spotlight on the platform's latest features.
Over the last five years, our collaboration with Spotify's Wrapped campaign has seen us work with more than 131 creators to spearhead a variety of engaging initiatives, from VOX Pop content that captures genuine user reactions to the innovative gamification of the Wrapped experience, to content that requires audience participation. This approach has positioned us at the forefront of creating a campaign that not only engages users but also drives substantial platform interactions.
Annually, we push creative boundaries to elevate the Wrapped campaign, aiming to surpass previous years' successes by making it a more interactive and personal experience for Spotify users. Through innovative digital storytelling and leveraging a diverse range of creators, we've transformed Wrapped into an eagerly awaited event, celebrating the individual musical journeys of Spotify users across the UK and cementing the campaign's status as a highlight everyone looks forward to partaking in.
