To celebrate the arrival of Taylor Swift: The Eras Tour (Taylor’s Version) on Disney+, we delivered a highly creative influencer campaign that brought Taylor’s stadium show to life for fans online. The campaign embraced the message: “Watch anytime, anywhere, over and over again,” while staying true to the spirit of the Swiftie community.

We partnered with 10 carefully selected content creators, each representing a specific Taylor Swift era. Together, they created era-inspired content, culminating in a standout montage video for Disney+ social channels. The video showcased each creator passing a friendship bracelet to the next, symbolising connection and unity within the fandom.