We supported the ECB across the first-ever Hundred Auction, delivering a full suite of content designed to work across both live broadcast and social in real time.
Ahead of the auction, we produced a bank of player-led VTs to introduce talent, build anticipation and establish a premium visual identity for the broadcast. This included 30+ player-focused films, mixed-player hype edits with motion graphics, and a set of social-first cutdowns designed to seed conversation pre-event.
Our team operated on-site within a rapid capture, edit, publish workflow.
We covered the auction as it unfolded, producing “making of” content, cutting down player interviews, and reacting to key moments including major signings and record-breaking deals. Alongside this, we delivered 60” closing films for each day of the broadcast, ensuring the event had a clear narrative arc beyond the live moment.
In total, we delivered 50+ assets across broadcast and social, all built to turn around at speed and stay relevant to what was happening in the room.
Crucially, content wasn’t just for one channel. We created a scalable system of ready-to-publish assets used across ECB, Sky, BBC and team channels, allowing partners to react instantly and extend the reach of the auction beyond the broadcast.
The result was a more modern, content-driven approach to live sport, where broadcast, social and storytelling moved together, not separately.
