The best journeys take you home
We managed the UK offline and digital campaign for Lionsgate’s The Miracle Club, starring Laura Linney, Kathy Bates, and Maggie Smith, positioning it as the perfect heartfelt drama for Autumn with its inspiring themes of friendship and forgiveness. To drive awareness, we arranged high-profile studio appearances for Laura Linney, including The Graham Norton Show, ITV’s Lorraine, BBC Radio 4’s Woman’s Hour, and BBC Radio 5 with Nihal Arthanayake, reaching a potential audience of 16 million .
The campaign included the release of the Official Trailer, securing widespread coverage across entertainment, culture, film, and grey pound outlets such as Good Housekeeping, Digital Spy, Yahoo!, HeyUGuys, and Kermode & Mayo’s Take. Additionally, we achieved key placements in national and women’s magazines, including The Guardian - Saturday, Woman & Home, Heat, and Woman’s Own.
For reviews, we coordinated screenings with top-tier journalists from The Daily Telegraph, The Observer, The Times, Daily Express, Daily Mail, iNews, BBC, and Mature Times, ensuring broad coverage and building excitement around the release.
