'Til death do they part
Collaborating with Sony Pictures UK and Ireland on the release of VENOM: THE LAST DANCE, we curated a multi-faceted campaign appealing to both fans of the Sony Marvel Universe, as well as new audiences.
In the run-up to the final instalment of the Venom trilogy, we launched an array of assets including the Official Trailer and Official Second Trailer, covered by a multitude of outlets, including: Mail Online, Metro, The Sun and Empire. We also coordinated a selection of London junket interviews with Tom Hardy, Kelly Marcel, Chiwetel Ejiofor and Juno Temple. We were able to facilitate interview content with a host of key UK outlets and influencers including LADbible, Pubity, Jeremy Lynch, The Hook and The News Movement.
As part of the campaign, a series of epic creative content was produced across TikTok, with us collaborating with Sam’s Eats, Luke Vernon, Axel Blake, Tamsin Wong, Mia & Jerrie, Pop The Sausage & Its Pomegranate. We also invited a host of online creators to the 2024 New York Comic Con, organising their travel and logistics, where they watched a Venom panel featuring the cast, attended a Venom experience day and walked the red carpet as part of the New York premiere. Merchandise gift bundles were also sent to an array of film-focused and comic-enthusiast influencers.
As part of a wider initiative to encourage Venom-inspired artwork, we set up a partnership with graphic artist Doaly to design a poster for the film in his style, to go live across the Sony Pictures UK, US and Venom social channels.
