We crafted an influencer campaign to dispel the myths surrounding Hamilton as an inaccessible, high-priced production that required extensive planning to attend, while targeting a younger, broader audience. The goal was to shift perceptions , showcasing the show’s affordability and ease of access.
To meet this challenge, we engaged influencers to create “come with me” style content, debunking these misconceptions. They highlighted the wide range of ticket options catering to various budgets and demonstrated how easy it was to purchase tickets, even at the last minute.
By capturing the stunning atmosphere of the Victoria Palace Theatre, the content not only informed but also elevated anticipation for the show. We carefully selected creators who were genuine Hamilton fans, ensuring their enthusiasm felt authentic and engaging. Their passion and storytelling reshaped public perceptions, inspiring new audiences to experience the magic of Hamilton for themselves.
