Marriott Bonvoy

Social first strategy

We partnered with Marriott Bonvoy to develop and execute a social-first strategy celebrating their prestigious partnerships with Mercedes Formula 1 and the NFL. Our remit extended beyond content production, activating influencers to amplify the reach and engagement of Marriott’s global paid media campaigns.

Our goal was to seamlessly integrate Marriott’s partnerships across their hotel chains while promoting them on social platforms, particularly Instagram and TikTok. By leveraging a mix of bespoke partnership footage and existing assets , we crafted dynamic, platform-native visuals that transformed static content into engaging stories. Additionally, we collaborated with key influencers who connected with Marriott Bonvoy’s audience, creating authentic narratives that showcased their proximity to F1 race tracks and NFL events.

Working closely with Marriott’s social media, brand, and paid media teams, we continue to produce high-quality content and edits that bring the Marriott Bonvoy brand to life. This approach not only supports their paid media initiatives but also ensures their partnership activations resonate across key platforms , delivering impactful engagement.

more work

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