For our client Sony, we amplified the release of Karate Kid through a multi-faceted campaign that drove media coverage, influencer engagement, and fan excitement.
We released strategic trailer assets, including a Teaser Poster, Official Trailer, and New Trailer, generating coverage across top media outlets.
Our influencer partnerships brought the campaign to life, with activations like pet stunts, one-inch punch challenges, and pizza making content, and a VIP screening for influencers, resulting in 4M+ views on TikTok and 6M+ views across platforms .
The campaign successfully built anticipation and drove engagement, culminating in a successful film release.
By blending traditional media outreach with creative influencer strategies, we maximised the film's visibility and fan excitement.
