Cricket, but shorter
The Hundred set out to break new ground, creating a tournament where male and female cricketers share equal footing while captivating a new generation of fans and embedding cricket into pop culture.
Appointed in 2021, we were tasked with defining a distinct social strategy and tone of voice to make this revolutionary format stand out. From day one, we joined forces with the ECB at the earliest stages of brand development, delivering creative solutions, bold strategies, and award-winning content to propel The Hundred into the spotlight. We continue to do this in close partnership.
Our always-on social strategy has not only driven significant follower growth and engagement but also inspired young girls to see a pathway into cricket.
By expanding The Hundred’s video and animation output, we continue to help it connect with wider audiences, solidify its place in pop culture, and position cricket as a sport for everyone .
