The Hundred set out to do what no sporting tournament had done before, to put male and female cricketers on equal footing. A tournament designed to entertain a whole new generation of fans and bring cricket into pop culture.
As video production partner for the ECB, we had the task of launching the Hundred's social channels which was no mean feat. We joined forces in the earliest stages of brand definition and were tasked with giving them a distinct social strategy and tone of voice to give them a distinct tone of voice on their channels. This brand new sports format gain traction by providing creative solutions, hard-hitting strategies and award-winning stand out content.
From creating knockout partnership announcements, edits, creative visuals and talent-led content series all the way to branding, CRM and in-stadia signage.
From the outset, our aim was to become an extension of their in-house team, executing production briefs, developing content ideas, and art direction with an audience-first approach. Our portfolio includes documentary features, behind-the-scenes content, masterclasses, challenges, and archive edits.
Through our social strategy, we have supported the Hundred in not only reaching audiences but inspiring young girls to pick up a pathway into cricket. This year we are celebrating our 4th year of the partnership and it's our biggest yet.