For the past seven years, we’ve worked alongside Universal Pictures to provide always-on support for their theatrical campaigns and social media strategy. Building on our experience managing title-specific social campaigns, we developed and implemented a channel management strategy to streamline operations and establish best practices. This partnership ensures seamless collaboration between Universal and third-party agencies.
We oversee nine of Universal’s UK social channels, delivering platform strategy, calendar and community management, agency coordination, and catalogue content creation to keep the channels engaging and aligned with Universal’s brand voice.
To support theatrical campaigns, we conduct weekly sentiment tracking across organic and paid posts, offering Universal actionable insights into conversation trends and key themes across their owned channels and the wider digital landscape.
We also manage bespoke reporting dashboards, providing real-time tracking of sentiment and themes around Universal’s titles. This empowers their team with the data they need to make timely and impactful decisions.
