For our longstanding client Universal Pictures UK, we delivered a social campaign full of mischief, mayhem, and maximum fan interaction.
With a consistent tone of voice across platforms, we leaned into the personality of each character to develop a scroll-stopping content strategy.
From bespoke creative assets to reactive character-led ideas, we built a campaign that brought the world of The Bad Guys 2 to life in a way that felt native, energetic, and unmistakably fun.
Every post helped deepen audience connection and build hype around the film’s release.
