For Universal Pictures UK, we dialled up the eerie energy of M3GAN 2.0 through a fully integrated social campaign built to blur fiction and reality. From AI-led weather reports to flash-mob style stunts, we made sure M3GAN felt present—on your feed, on your high street, and firmly in the cultural conversation.

To connect with Gen Z and horror fans, we created viral-first content like “M3GAN Reads the Weather,” coordinated influencer reactions, and executed disruptive stunts including the now-infamous Clapham Dance. The campaign crescendoed with a Westfield Stratford takeover, drawing over 1.2K attendees , with the sizzle reel reaching 200K+ views .